brand brief questionnaire

Brand Owner Name (First & Last)

First Last

Brand Owner Email

Brand Owner WhatsApp / Phone

Internal Relationship Manager (Name, Email, WhatsApp/Phone)

Brand Name

Brand Physique & Visibility

Where will your brand name/logo be visible? (Website, Social Media, Storefront, Merchandise, Stationery, App, etc.)

Brand Personality

Share 3 adjectives personality traits that best describe your brand.

Target Audience

Who are they, and why do they engage with your brand?

Core values/ethos your brand stands for.

Attributes/emotions you want to avoid.

Any unique story behind your business or name?

How should customers feel after interacting with your brand?

What message do you want to convey to clients & stakeholders?

Positioning Statement (What you do, How you do it, Why you do it)

Unique Value Propositions (USPs) – what sets you apart from competitors.

About Us Highlights – key points you want on your website.

Typography (Primary & Secondary Fonts)

Preferred Colour Palette (colors you like & dislike)

Logo Type Preference (Wordmark, Emblem, Pictorial, Mascot, etc.)

Design Inspiration:

3 websites/brands you like (and why) 3 websites/brands you don’t like (and why) Specific design elements/features you’d like to include

List of Services / Products Provided

Best-selling Product & Current Promotion Method

Competitors – who they are, what you like/dislike about their presence

Inspiration Brands – 3 examples (with links) of identities you admire

SWOT

Strengths Weaknesses (e.g., not on Amazon or other e-commerce platforms yet) Opportunities Threats

Ideal Customer Profile

Demographics (Age, Gender, Location, Income, Education) Psychographics (Interests, Values, Lifestyle, Traits) Pain Points Goals & Aspirations Decision-Making Style

Customer Data & CRM/CDP Access

Where do leads come from, how are they tracked, and how is customer lifecycle managed? Do you have data on lifetime value, repeat purchases, product performance, revenue growth/decline, etc.?

Where do you want to be in the next 3 months? (Social media growth, eCommerce expansion, blogging, hiring, app launch, etc.)

Marketing Campaign Ideas you’d like us to prioritize.

Business Category: Wantpreneur / Solopreneur / Entrepreneur

Years in Business: <6 months / 3 years / 5+ years

Registration Status (India / Abroad / Not Registered)

Current Monthly Revenue Range (₹0–50k / 50k–1.5L / 1.5L–5L / 5L+)

Office Address (Full details)

Customer Support Email & Phone/WhatsApp

Links:

Website & Staging Site Social Media Handles (FB, Insta, LinkedIn, YouTube, etc.) Google My Business, Pinterest, WhatsApp groups, Zoho channels Legal Docs Drive Link (Udyog Aadhaar, GST, PAN, etc.)

Access Requirements

Please share access where available: Ad Accounts (Meta Ads, Google Ads, others) Analytics (Google Analytics, GA4, Hotjar, Mixpanel, etc.) Search Console (Google Search Console, Bing Webmaster, etc.) CRM / CDP (HubSpot, Zoho, Salesforce, etc.) Website Backend (CMS, Hosting, cPanel, WordPress, Shopify, etc.) Email Marketing Tools (Mailchimp, Klaviyo, Zoho Campaigns, etc.) WhatsApp / SMS Sending Tools (Meta WhatsApp Business API, Gupshup, Twilio, etc.) E-commerce Platforms (Amazon, Flipkart, Meesho, own D2C store, etc.)

brand brief questionnaire

Brand Brief Questionnaire